Slamdot
(865) 238-5600
Eye Care

Eye Care Marketing So Good, You’ll Need More Locations

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CASE STUDY

The Eye Group

The Eye Group uses the latest technology in the field of eye care, an important part of health maintenance for all ages.

Our Strategy
  • Website Design
  • Paid Search Ads
  • Search Engine Optimization
  • Listings Management
CASE STUDY

Eyes on Northshore

Eyes on Northshore is a private practice offering comprehensive eye exams and specialized vision services, including specialty contact lens fittings, myopia control, and dry eye evaluations. Their vision therapy office offers vision therapy, visual neurorehabilitation, and sports vision training.

Our Challenge

After the announcement of the closure of East Town Mall in 2019, Dr. Puckett chose to make changes in her professional career that would allow her to spend more time with her family and she embraced the opportunity of providing eyecare in a private practice setting. After collaborating with Dr. Carter, they formed Eyes on Northshore, and moved in to Slamdot’s old office down the street.

Our Strategy
  • Website Design
  • Logo Design
  • Paid Search Ads
  • Search Engine Optimization
  • Reputation Management
  • Listings Management
  • Facebook Advertising
CASE STUDY

Payless Optical

Payless Optical Knoxville is an eyeglass outlet that entered the Knoxville market in 1997. They offer free frames with lens purchase, over 1500 frames to choose from, no appointment necessary.

Our Strategy
  • Website Design
  • Paid Search Ads
  • Search Engine Optimization
  • Listings Management
  • Social Media Management
Established In 2005

Top Rated Digital Marketing Agency


We are a USA-based digital marketing agency that focuses on the real metrics that grow a business – sales, revenue, and profit. Our success depends on whether your eye care business is getting more phone calls, it’s that simple.

What You’ll Get With A Free Proposal

Competitor Research

Keywords, bids, site audits

SEO Site Audit

Check your site’s SEO score

Transparent Quote

A price for everything, detailed & clear

GET YOUR FREE PROPOSAL
Eye Care

Search Engine Optimization


A comprehensive online marketing strategy for the Eye Care industry begins with organic search engine results. When someone in your area is searching for "Eye Care" you want to make sure you are an option. Our Eye Care SEO strategy will help increase your website rankings for important keywords in your market, increase website traffic, and increase phone call volume and form fills.

On-Page SEO

Using foundational on-page SEO strategies, we optimize your individual webpage content, from top to bottom, to maximize your keyword usage and other aspects.

Keyword Research

We research keywords and competitors, so we’re specifically targeting the areas that matter most to your business.

Anchor Linking

We look for broken links, and other opportunities to fix or improve your website’s internal linking structure.

Page Speed Optimization

We go through and optimize your website for desktop and mobile page speed to help improve rankings and user experience.

Eye Care

Website Design


Your online marketing efforts begin and end with your website. Great website design can make or break a digital marketing campaign. It’s important because your SEO depends on it, your authenticity depends on it, and your dollar depends on it. In many cases, your website is the first impression you make, and if it doesn’t stand out from the competition, or worse, if it doesn’t function properly, then you could be losing business. We’ll help you build an affordable, mobile-friendly website to accompany your digital marketing campaign.

No Long-term Contracts

Some companies make you “rent” your website. We believe you should own your website, and we don’t charge additional fees to release our work.

Simple Pricing

We are all about convenience and straightforward pricing. There are no hidden fees or sales gimmicks here. You’ll know exactly what you’re getting and the cost.

No Proprietary Software

We build websites on WordPress, so you can always make changes yourself, and have the option of moving your website to another web host at any time. No hassle.

Dedicated Project Manager

Everything is done in-house, and you can meet with the person working on your website or marketing campaign at any time.

Start Marketing Your Eye Care Business

Give us a call today at and let us help determine a winning digital marketing strategy that fits for your eye care business.

GET A FREE PROPOSAL
Eye Care

Paid Search Ads


One of the quickest ways to get your business at the top of a search engines results page (SERP). These ads will allow your business to be shown when people are searching for your keywords on the SERP, Google Maps, Bing Maps, Gmail, and other search partner's websites. We will strategically research keywords, build your campaigns, write creative and compelling ad copy, and actively manage your campaign by making adjustments and tweaks to improve ROI. Our pay-per-click services include both Google Ads (formerly Google AdWords) and Bing ads.

Better Keywords

We’ll actively add negative keywords, research new opportunities, and lower cost-per-clicks.

Simple Pricing

We use simplified, transparent pricing based on ad spend so that you always know what you’re paying us.

Spying on Competitors

We actively watch the competition in your market to make sure we stay ahead.

A/B Testing

We A/B test hundreds of variations of keywords and ads to make sure we get the most profitable combination.

Eye Care

Social Media Management


Utilizing Facebook’s advertising platform, we can tap into many different audiences of people on Facebook and Instagram. Social Media advertising has the unique ability to not only target the right customer in the area of your choice, but it also allows social interaction between a customer and the business. People can comment, like, and share your post with other friends and family. Facebook also has the ability to use video and image ads to engage potential customers. Your customers are Facebook and Instagram, and we’ll use these platforms to reach them directly with your messaging.

Facebook & Instagram

Using Facebook’s Ads Manager, we can run ads on both Facebook and Instagram as well as tap into Facebook’s Ad Network of sites.

We’ll Take Care of It All

We’ll design custom graphics for your ads, write the copy, choose the headlines, and more. You don’t have to lift a finger.

Retargeting Website Visitors

Show your ads to recent website visitors on Facebook & Instagram to keep your brand consistently top-of-mind.

A/B Testing

We’ll A/B test many variations of headlines, copy, and imagery with your ads to make sure we get the most profitable combination possible.

How We Work Differently


Fair Terms

We don’t lock our customers into contracts they can’t leave. We only ask for 6-month agreements, and you can leave at any time if we aren’t getting results.

100% In-House

Our entire team is located here in the United States, and nothing is farmed out to a remote contractor in another country or another state.

Billing Transparency

We use easy, flat-rate, tiered pricing so you know exactly how much you’re paying us and exactlyhow much you’re paying for the ad spend.

Free Tips

Helpful Eye Care Marketing Tips


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